Wrath Planning - Guild Landscape
So unless you’re living under a rock, then you know they’ve announced a November 13th release date for Wrath. Also, if you are living under a rock, stop. First rocks aren’t comfortable homes. Second, if you’re going to be a good leader you need to know what’s coming and prepare for it.
Now if you’re anything like me, the release date was the trigger you’ve been waiting for to start making solid Wrath plans. Sure I’ve been keeping up with Beta and Test server information but always with a grain of salt, because it’s Beta. I’m not ready to go up in arms about Beta information until it’s written in something more solid than a flavorful gelatin product that I’m sure has a trademarked name. A two month timeline on the release means it’s time to start taking Beta and especially test server information more seriously.
So as an online leader what does an expansion mean to you that it doesn’t mean to other people? (Conversely if you’re a member what should you expect to see your leadership do to prepare and how can you help them?)
The major thing a vertical expansion provides is an opportunity for change.
Whoa wait a minute, Auz you said vertical expansion, I heard this was a Wrath expansion, has that medicine the doctor given you finally gone to your head?
No little voice in my head, it’s not affecting me any more than to make me publically argue with the voices in my head, I’m ashamed to admit I was doing before the medicine they gave me. Vertical is an adjective that gamer theorist (yes this is a real class of people, some of whom actually get paid but most are laymen with blogs like me) have attached to expansions that require a character’s growth (leveling) to reach new content. It’s counterpart is a horizontal expansion which provides more content and items to be acquired without requiring character growth to reach it. (I apologize to all the gamer theorists out there I have offended with my crude but concise definition of these concepts.) So the Sunwell patch could be considered a horizontal expansion and the Wrath is a vertical expansion. And now someone queue that music from the now you know comercials.
Uh Auz, we don’t have a staff, you’ll have to do that yourself as I’m incorporeal.
What do you mean we don’t have a staff? Matt has a staff, and I’m at least as cool as he is.
Yeah but Matt suckered them into it by bribing Wyn with cookies and snagged Syd with that clever So You Think You Can Write Blog Posts So Matt Doesn’t Have To thing.
Darn him, I’m guessing I can’t steal that idea and have it work twice huh?
Nope but you might be able to train the pug.
I do have cookies… ChickGM and Pugdude!
Damn it voice in my head, you’ve gotten us way off track, and probably lost our readers.
<Ahem> So vertical expansions create change, by requiring us all to level. The gear advantage that individuals and guilds have and the requirements that zones have disappear. Shaking the Etch-a-sketch of wow gear hierarchy and forcing us to draw a new picture. In addition the class balance etch-a-sketch will be shaken, and we’re going to get used to classes playing new roles. (Rogue Synergy? Pally AOE heals? Druid out of combat Rezs? It’s a scary new world) Finally, the tradeskill etch-a-sketch will be shaken.
So in the face of all this potential change, what does an online leader do?
First, read Bre’s post, protecting your landscape.
Okay now, do an internal check. Find out what aspects of the game you are willing to focus on, both as a leader and a member of a guild. Then keep your mouth shut about them so that you don’t influence the others and you get honest feedback.
Next, speak to your guildmates. Sure right now you’re a casual guild, but what secret hopes do your guildmates hold? It may turn out that now is the time that your teammates want to start some raiding or maybe your raiding guild is tired and wants to step back? You’ll never know if you don’t ask them. (Note I’ve been out of touch with my guild for a bit, but before I was away I already knew the thrust of my core members. Even if you are in close contact with your members, you should check again. Some people’s opinions are going to change as the possibility of change is higher.)
Take your polls and put them in three categories, the leadership, the core, and the future (your newer members).
- If your leadership, core and future are all in alignment - The future path is clear and your life is beautiful. Give your guild recruitment leader/process a pat on the shoulder and start working on your path.
- If your leadership and core are in alignment but your future is out of alignment - Let your future know that you’ve heard their views but that the guild is not going to change to meet their expectations. They are welcome to stay on if they’ll accept the current guild path or you won’t begrudge them if they look for a guild more inline with their desires. (Bonus points if you help them find it). Then take a hard look at your recruitment process and make sure you’re clearly stating the guild focus and asking people about their goals within that process.
- If your leadership and core are out of alignment - This sucks. If there is room for compromise, I highly recommend exploring that opportunity first. If not, then one focus has to win out. I will refrain from commenting about which I believe should win out and only say that no matter which side goes the guild has a hard time of rebuilding ahead of it. Whichever side wins, let the guild know as soon as possible so that everyone can make plans. If you are stepping out of the leadership position, a gracious last act would be to help the guild establish their new leadership to the best of your abilities.
Now that you’ve found your guild’s Wrath path, it’s time to lay the groundwork.
- If your guild is continuing along it’s old path - this work is fairly easy. You’ll need to look over all your publically available information to make sure it’s updated for Wrath (applications, website, etc) and you might want to use that time to look over your guild rules to ensure that what you have documented is actually what you’re enforcing.
- If you’re making a path change, - let your guild know right away, so that people know what to expect out of the guild for Wrath and can make plans accordingly. Then take a look at the guilds on your server who are currently on your desired path. Read all of the guild’s publically available material and if you are fortunate enough to be able to find a leader in another guild who is willing to answer your questions, remember that this leader is also preparing his/her guild for Wrath and you should use the time they make available to use wisely. From this information you’ll have a good idea of what other guilds offer and their structure. From there you can work with your leadership to determine what you can offer and what new responsibilities need to be doled out. While you’re discussing this, think about how your guild can differentiate itself from your peers in your chosen niche and be sure your recruitment process capitalizes on this distinction.
Let it be known that I’ve never lead a non- PvE raiding guild, though I have been an observer or member of most types of guild. With that caveat, here is a rough listing of the responsibilities, as I see them, of the leadership for different guild niches.
Any Guild
- Guidance of focus
- Recruitment process
- Acceptable behavior standards
- Enforcement of standards
- Communication -Website, Vent, Email Chain, Phone list as required
- Conflict resolution
- Shared resource management
- Event Organization as required
- Documentation of required information
- Publication of guild standards, goals and accomplishments as required
Role Playing Guild
- Environment crafting
- Overarching guild plot
- In character/ out of character protocol and expectations.
- Role playing guidance
- Event Organization
PvE Raiding Guild
- Research - zones, bosses, classes, patches, etc
- Set raid strategy communicate it
- Loot distribution system
- Expectations of raid behavior
- Class/Role leadership
PvP Raiding guild
- Research - zones, pvp objectives, classes, patches, etc
- Set PvP strategies and communicate it
- Expectation of PvP behavior
- Class/Role leadership
If you have anything to add that I’m missing please let me know in a comment.
I had intended to make this a complete guide to Wrath guild planning, but this post is already too long and I’ve only just begun. So in order to; not draw me from my own guild for too long, keep you from falling asleep and bolster my post count, I’ve decided to make this a post series.
Hey Auz I know this is the end of the post, but you see all those bullet points you don’t have links for. You should totally fill in the blank spots for those.
I know voice in my head, looks like I won’t run out of topics for a long time.




