Dying with Dignity
Recently there have been many great posts in the blog-o-sphere about why raiding guilds die. If you want more information about why guilds die or struggle, I suggest reading Lume’s post or Jennie Lees of WoW Insider’s post. The fact that they were prompted to make these posts is a sign of the impact of recent increased mortality rate we’re experiencing in raiding guilds. Those two have done a marvelous job explaining the why of guild deaths, so rather than rehash the same topic I’m going to cover the how of guild deaths.
On our server, the number one progression guild recently called it quits. This prompted an almost immediate invasion of drama into our realm forums. To be honest, I avoided the whole thing until one of my friends suggested it might make good post material. The end result, honestly sickened me. Thirteen pages of people pointing fingers, making personal attacks, posting embarrassing pictures, and of course, trolls on alts. The drama was so inflammatory that people who quit the game renewed their accounts just to get a piece of the action.

Emboldened by my previous success taming a troll, I couldn’t help but try my hand at calming this cesspool. I posted the following in our realm forums.
Good luck with rebuilding [Name Removed] and with your fresh start [New Guild].
It’s a sad day to see one of the guilds that has defined Medivh raiding fall. It’s even sadder to see good names dragged through the mud with the finger pointing that follows.
A guild with a strong foundation like [Name Removed] can easily survive just one breaking point, but it’s hard to recover when several points break at once. I’m certain that the truth of the matter lies with a combination of several differing points of view coinciding with real life robbing the guild of the people who had the ability to help these points of view reconcile.
I hope that the strong players in these guilds will spend more energy in creating or finding the environment they want to be in rather than tearing each other down. All of you are too good to waste your time feeding the voyeuristic drama hounds that are eating this up.
After that it seems that the drama quieted. If that’s due to people finally just running out of steam or the possibility that I’ve stumbled upon some sort of magical device anti-troll weapon, we may never know.
Given the intense drama a raiding guild’s death has the potential to cause, what steps can you take when closing your shop to calm the drama?
1) Accept Responsibility - You stepped up as a leader within this guild. Regardless of what other causes there may have been, you were steering the ship when it went down. The quickest way to prevent people from blaming each other is to accept responsibility yourself. This doesn’t mean you have to beat yourself up or allow others to beat you up. It just means saying, “Guys I’m sorry, I know I signed up to lead you through this, but in the end it was more than I could handle.” It’s human nature to want to blame someone else or explain away the guild’s death. The reasonable people in your guild will see what lead to the guild’s downfall. The unreasonable people in your guild, well they are going to be unreasonable no matter what you tell them.
2) Divide the Goods! - The guild’s dead you’re done right? Nah, the guild had stuff and your members are going to want that stuff. A good rule of thumb is to divide the contents of the guild bank equally. If there aren’t enough material goods to be distributed fairly, then take it to the auction house and mail out the gold. If your guild was more than 4 months old, it’s probably fair to exclude any initiates from the distribution of the spoils. While it may be tempting to give a larger percentage of the guild resources to an officer or your friends, this will only fan the flames of drama.
3) Provide closure - Put together a group of screen shots, maybe a movie or just a nice post detailing the things the guild accomplished and highlighting the fun you’ve had together. By focusing people of the positive aspects of your time together, you remind them of the teamwork and good will they’ve built up. This may help to keep your members thinking positive and feeling friendly towards each other, rather than feeling bitter and angry. Offer guild members a way to stay in touch if they choose; either via a mailing list or keeping the website up for a while.

4) Provide guidance - Your guild has looked to you for leadership thus far, now as your final act as GM, do a little scouting for your former guildmates. Let them know what options are available to them on the server. (I.E Raiding Guild X is looking for a druid, 2 warlocks and a shaman who can commit to raiding 16 hours a week. Friendly Guild Y is willing to take in any members who want to focus on 5 mans and pvp) Just a few hours of research can help your former guildmates focus their efforts while they look for an new home, rather than despair over what to do next. People who are focused on the future and are positive about the future spend less time mulling over the past.
5) Rest - Being a leader in a guild is a large responsibility. Removing that responsibility is a major lifestyle change. Take some down time to focus on how much time you want to spend on the game and what you really want out of your raid time before you make a commitment to a new home.

June 19th, 2008 at 1:27 am
Step 5 is a good one for most GMs to remember, even before a guild dies. I let my guild get in the way of my real life for awhile, and I had to take my life back very suddenly to keep from failing out of college. I had to reduce my playtime, but I didn’t catch on soon enough and I still burned out, leading to a slow but certain decline in my guild. My guild was not prepared for my reduced availability and no one was prepared to step up and fill in the gaps. Even leaders need to play the balancing act and remain sane. You cannot help anyone else when you do not help yourself. I know my own guild’s death could have been prevented, or at least delayed, if certain other leaders and I had taken a step back from the game a bit more often to recompose ourselves.
June 19th, 2008 at 6:21 am
And that’s precisely why I don’t watch our realm forums much.
Although, as a GM of a relatively prominent guild, you probably don’t have that luxury.
There are definitely good, and bad, ways to handle the break-up of a guild. The problem is that, on the internet, words last forever. And, for anyone truly interested in looking, what you said 5 days ago, or even 5 years ago, can come back to haunt you, and chances are the person looking at it will have no context to put it in, and won’t look for any. A hissy fit on the forums could easily cost you that snazzy guild invite you were looking for. People seem blissfully ignorant of the fact that, yes, people do check your forum history in some cases.
June 19th, 2008 at 9:47 am
Feathermoon recently lost their #1 progression guild as well - though they will probably create a new guild sooner or later. And, surprisingly, though they were known to be the starting point of a lot of forum drama (it’s difficult to be a progression guild on an RP server if some of your members take potshots at RPers), their final days were actually quite subdued and respectful.
I chalk that up to their announcing it very tastefully, both on their website and in the forums, and to their members not going in and pointing fingers.
June 20th, 2008 at 5:09 am
Recently the number three Alliance guild on my server died. Since my server is notorious for eating guilds, they divided the contents of their guild bank between the number one (killed Illidan) and number two Alliance guilds (killed Council) to help further their progression. I thought it was an incredibly generous thing to do, and a sign of an unusually broad community oriented-outlook.
June 20th, 2008 at 9:55 am
Thank you guys for sharing your stories.
@Taueth That’s actually really cool and something I hadn’t even thought about. I love it when I learn something from you guys!
June 23rd, 2008 at 12:58 pm
I am not a GM, although a small group of us considered starting a new guild, tech it is a guild although it’s just our alts with a GB for us to share things, but we were going to run it with a council instead one GM.
I have watched a lot of guilds come and go, The #18 guild on our server split up over the weekend into a new hardcore raiding guild and the wind. You have made several very good suggestions, and in the breakup that I experienced, and the end of … it was every man for themselves.
We got lucky as we picked up 3 of their top people due to a Kara pug which is something we don’t normally due.
Either way, good suggestions … hopefully the rest of us can hold it together at least until the expansion.
July 4th, 2008 at 2:18 pm
I managed to stumble across this blog the other day and it had become a very interesting read. Just wanted to thank you for taking the time to share all your ideas and experience with the rest of the world. This post, I found particularly interesting. As an ex-Holy Priest/GM. A lot of your topics relates directly to situations I was in or had to deal with.
I recently disbanded my guild about a month ago. We were one of the top 5 Alliance PvE guilds on our server. Just had Archimonde and Council/Illidan to go. Unfortunately, things had been slowly going downhill since we finished T5 content. We were on a slow downhill slope for a while. Unfortunately, I didn’t manage to see it until the last couple weeks before the end. The big thing that finally pushed me was having my last RL friend leave the guild. It made me take a step back and realize that there are bigger things than just this game. All the time and commitment I had been putting in to keep it running was for my friends who I started the guild with.
I guess it’s just nice to get a little bit of closure to see that I did things right for the most part in the end. As I look back, I ended up following all of your points you mentioned here without even realizing it. It made me feel a lot better knowing that although it was inevitable and had to happen, that it happened right.
November 21st, 2008 at 3:34 pm
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